producer

“We transform artistic potential into an original brand identity.”

We delicately position each group and build their unique narratives through longterm creative direction. Our mission is to elevate an artist’s potential into irreplaceable value.

- Creative Director Sangwoo Myung

SANGWOO MYUNG

- PERFORMANCE DIRECTOR

2024

HYBE LABELS

Former HOO (Head of Operations, Performance Director) at BELIFT LAB

Executive Director of ILLIT debut album SUPER REAL ME

Executive Director of ENHYPEN albums ORANGE BLOOD, DARK BLOOD

Executive Director of TEMPEST album ON and ON

Executive Director of Kim Jaehwan’s I Adore album & World Tour

2023

Performance Director for ENHYPEN MANIFESTO : DAY 1 era

Executive Director of TEMPEST SHINING UP

Executive Director of Choi Yena’s SMILEY, SMARTPHONE

2022

Executive Director of TEMPEST debut album It’s ME, It’s WE

Performance Director for Mnet programs & Choi Yena’s SMILEY

2021

Former Director at KQ Entertainment

Performance Director for ATEEZ — the first idol group to achieve three consecutive wins under one directo

2020

Planned and directed the ZICO Challenge (Performance Director)

Executive Director for ATEEZ ANSWER, Inception, ThanXX, and year-end award show stages

2019

Performance Director for BLOCK B

Executive Director for WANNA ONE’s final concert

Executive Director for ATEEZ world tour & major title tracks (Say My Name, HALA HALA, WAVE, etc.)

Performance Director & Show Director for ZICO world tour King of the Zungle

Executive Director for CHUNG HA Snapping, THE BOYZ DDD

2011–2018

Member of group WE (Producer, Choreographer, Lyricist)

DWAYNE

- PRODUCER

2025

ATEEZ – “Ash” (Composition & Arrangement)

Wrote and directed vocals for Dreamcatcher unit UAU mini album

Lyricist, composer, and arranger for ICHILLIN’ mini album title track XL

Contributed to recent releases by Elin Lee, Jimmy Brown, 4bout, and more

2023-2024

Signed with Warner Chappell Publishing

Produced albums for xikers, Dreamcatcher, Jimmy Brown, and various other artists

Arranged ATEEZ concert versions of NOT OKAY and Deja Vu (#1 on Oricon Chart)

2019-2022

Produced for Mystic Entertainment’s PERCENT album 퍼센트 앨범 프로듀싱

Participated in multiple ATEEZ albums (PARADIGM, OUTLAW, NEW WORLD, etc.), achieving Billboard Hot 200 #2 and Oricon Album Chart #1 with ATEEZ projects

Produced KQ Fellaz 2 EP.Final GEEK

2016-2018

Member of SM Entertainment’s global songwriting team Wild Card

Debuted Trigger (Japan) with a self-produced title track

Founded R&B/Hip-hop label No Fear Records (CEO)

2012-2015

Released digital singles Pop Them Speakers and Reason

Featured in Infinite Challenge: Freeway Music Festival

Finalist in EXILE Creator Battle Audition (Japan)

Official debut with Millionaire album (#13 on Oricon Chart, Love in This Club)

PRODUCER

“We transform artistic potential into an original brand identity.”

- Creative Director Sangwoo Myung

SANGWOO MYUNG

- PERFORMANCE DIRECTOR

2024

HYBE LABELS

Former HOO (Head of Operations, Performance Director) at BELIFT LAB

Executive Director of ILLIT debut album SUPER REAL ME

Executive Director of ENHYPEN albums ORANGE BLOOD, DARK BLOOD

Executive Director of TEMPEST album ON and ON

Executive Director of Kim Jaehwan’s I Adore album & World Tour

2023

Performance Director for ENHYPEN MANIFESTO : DAY 1 era

Executive Director of TEMPEST SHINING UP

Executive Director of Choi Yena’s SMILEY, SMARTPHONE

2022

Executive Director of TEMPEST debut album It’s ME, It’s WE

Performance Director for Mnet programs & Choi Yena’s SMILEY

2021

Former Director at KQ Entertainment

Performance Director for ATEEZ — the first idol group to achieve three consecutive wins under one directo

2020

Planned and directed the ZICO Challenge (Performance Director)

Executive Director for ATEEZ ANSWER, Inception, ThanXX, and year-end award show stages

2019

Performance Director for BLOCK B

Executive Director for WANNA ONE’s final concert

Executive Director for ATEEZ world tour & major title tracks (Say My Name, HALA HALA, WAVE, etc.)

Performance Director & Show Director for ZICO world tour King of the Zungle

Executive Director for CHUNG HA Snapping, THE BOYZ DDD

2011–2018

Member of group WE (Producer, Choreographer, Lyricist)

DWAYNE

- PRODUCER

2025

ATEEZ – “Ash” (Composition & Arrangement)

Wrote and directed vocals for Dreamcatcher unit UAU mini album

Lyricist, composer, and arranger for ICHILLIN’ mini album title track XL

Contributed to recent releases by Elin Lee, Jimmy Brown, 4bout, and more

2023-2024

Signed with Warner Chappell Publishing

Produced albums for xikers, Dreamcatcher, Jimmy Brown, and various other artists

Arranged ATEEZ concert versions of NOT OKAY and Deja Vu (#1 on Oricon Chart)

2019-2022

Produced for Mystic Entertainment’s PERCENT album 퍼센트 앨범 프로듀싱

Participated in multiple ATEEZ albums (PARADIGM, OUTLAW, NEW WORLD, etc.), achieving Billboard Hot 200 #2 and Oricon Album Chart #1 with ATEEZ projects

Produced KQ Fellaz 2 EP.Final GEEK

2016-2018

Member of SM Entertainment’s global songwriting team Wild Card

Debuted Trigger (Japan) with a self-produced title track

Founded R&B/Hip-hop label No Fear Records (CEO)

2012-2015

Released digital singles Pop Them Speakers and Reason

Featured in Infinite Challenge: Freeway Music Festival

Finalist in EXILE Creator Battle Audition (Japan)

Official debut with Millionaire album (#13 on Oricon Chart, Love in This Club)

E. bluebrownrecords@gmail.com A. 25, World Cupbuk-ro 8-gil, Mapo-gu, Seoul

E. bluebrownrecords@gmail.com
A. 25, World Cupbuk-ro 8-gil, Mapo-gu, Seoul